What is GTMBA?

Our Blog, GTMBA, is the genesis of three fundamental observations:

• (A) Entrepreneurial Go-to-Market/Sales is very different from working in a well-oiled Sales ‘Factory’ and education on the former is lacking

• (B) Top talent avoids sales as a career path because they don’t understand the distinction above

• (C) Go-to-Market is rapidly evolving in the Age of AI - if you don’t evolve you’ll be left behind

While you don’t need an MBA to read this blog (or get into sales), Chris & Julian are MBA grads who leaned into sales, start-ups, and all things Go-to-Market.

We have one goal: turn our learnings into actionable ideas to help enable the next generation of entrepreneurial GTM leaders in the age of AI.