Engineers have been raving about “vibe coding” for months.  Earlier this week, Chris re-introduced the GTMBA community to this concept in his Sales Copilot 2.0 Demo using Cursor.  

Today, I’m taking that conversation a level deeper with three battle-tested examples of how fast growing startups can use Windsurf to build essential GTM infrastructure without breaking the bank.  These aren’t theoretical use cases - they’re actual tools we’ve built and deployed at Codeium that have saved us six figures in annual SaaS spend.

Tool 1: CPQ

Enterprise Approach: When I was selling Metronome, conversations with enterprise prospects inevitably led to Salesforce CPQ integration discussions. I’d spend hours explaining how our billing engine would integrate with their quote-to-cash workflow.  But my start-up prospects would lament: “CPQ sounds amazing, but we can’t justify the price tag at our stage.”

Enter Windsurf: When I joined Codeium I was excited to learn that we had built our own CPQ tool.  Is it as robust as Salesforce? No.  Does it have some kinks?  Absolutely.  But it delivers 80% functionality while allowing us to maintain our velocity. It’ll require a few engineering hours per month from one engineer to keep it running smoothly, but this beats a large scale enterprise implementation at this stage. Shout out to Jeff Wang for the video below - this project originated within GTM before bringing in Engineering to polish the tool.

Tool 2: BD / Partner Management Tool

Enterprise Approach: My former colleague Adam Michalski (now GTM at OpenAI) quit his AE job in 2021 to launch Partnered through Y-Combinator, which he later sold to Crossbeam.  Partnered offered account-based networking for sales teams. This was pre-AI revolution of the masses.  Today, you can build this yourself.      

Enter Windsurf: In a few hours, one of our non-technical GTM leaders built PartnerMesh, an internal tool that connects our GTM team with our expanding partner ecosystem. This homegrown solution replicates 80% of what Partnered offered and allows us to completely customize to our business’ evolving needs. 

Tool 3: Sales Enablement Tool

Enterprise Approach: I’ve used a number of Sales Enablement Platforms (SEPs) - FlockJay, Seismic, Highspot.  They all have their pros and cons (I know Amanda Grady has some strong opinions here!) However, we’re entering an era where it’s increasingly difficult to justify a premium for functionality that is commoditized.

Enter Windsurf: While we currently use an external tool for enablement, this category feels ripe for disruption with a Windsurf-built replacement.  The key is approaching the project methodically - much like writing an essay (start with a thesis, introduction, supporting arguments each with a topic sentence, and conclusion). In this case, I’d prompt Windsurf’s agent (Cascade) with components like:

• Design Modular Architecture: Organize content by themes (Industry Knowledge, Ecosystem, Product, Competitive Positioning).  Each module should function independently but integrate seamlessly with others, allowing for easy updates and customization. Implement a metadata tagging system to connect related content across modules, enabling dynamic learning paths.

• Develop a Robust Content Management System: Build a sophisticated CMS that supports various content types (video, text, interactive exercises) with intelligent versioning. Implement automated transcription and indexing for videos to make content searchable. Create templates for consistent content structure while allowing flexibility in presentation

• Implement Analytics and Progress Tracking: Develop comprehensive tracking that captures completion metrics. Create a learning analytics dashboard that identifies both individual progress and team-wide trends. Build milestone celebrations into the user experience to encourage continued engagement.

• Bonus: Establish Integration Capabilities: Build APIs to connect with CRM systems (Salesforce, HubSpot). Create integration points with communication tools (Slack, Teams) to embed learning in daily workflows. 

Conclusion

SaaS GTM tools are at an inflection point. Building these capabilities in-house is becoming dramatically more accessible with tools like Windsurf. You’ll still need some engineering resources, but the paradigm is shifting towards GTM teams owning the first draft and engineering helping to refine and scale.

I still believe specialized SaaS vendors have a role to play, but the market is poised for consolidation.

Bisous,

Julian