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Getting GTM Alpha From Your Competitors

We're drowning in intent signals today. This is a good thing, but it can deff cause analysis paralysis.

Where do you even start?

For each company, the 80/20 answer varies. However, at Metronome and in many of my consulting engagements, I hear the same question over and over:

"If only I could get the list of people who willingly followed my competitor's LinkedIn page, I could reach out to our ICPs and make sure they know we exist/how we differ from another tool they’ve chosen to follow."

I always assumed this was impossible, given LinkedIn's notoriously restrictive API (and this is what I would respond with). This POV changed when I discovered ScrapeLi (thanks, Joey, for the recommendation - check out his blog GTM w/ AI for daily insights on tools like these).

I recently saw success with it (explained below), and quite a few others have too:

For my use case, I wanted to scrape the LinkedIn followers of a fellow (and awesome) GTM + AI blog, Claymation.

How We Did It

Quick overview of the steps taken / tools used:

Find Data:

• Scraped LI followers from Claymation’s LinkedIn page using ScrapeLi

• This returned the findings (~500 followers of the 1k) and sent me back a Google Sheet with responses of names, LI profiles, etc

Enrich/Transform Data:

• I added the Google Sheets CSV to Clay so that I could manipulate it a little (even though it was in a good format)

• Made sure to normalize first names here (to make sure I am not sending a “Hi John S.” or something all in caps)

Export Data:

• Used the Clay/HeyReach integration to easily send these contacts from Clay to HeyReach in a campaign

• Copy I used 👇🏻

Results:

• 63% connection rate

• 25% message rate (most people saying “sure, I’ll subscribe)

• ~100 subscribers, only for $15 (outside of the software costs, which we’re already paying for)

Note: I’ve been seeing a lot more success with sending LI requests with no message rather than a personalized one - I’ve heard this to work in the past, but can confirm my connect rates were higher. Once I connected, I had the automated message above send (since no one reads InMails anymore, you need to connect these days to have it be seen)

We’ve taken on some clients lately for GTMBA, specifically for GTM Engineering work, and this has consistently been a growth experiment that we’re trialing and seeing results with.

See below for a video of all of this, as well as a Loom here:

For those who want GTM Eng consulting or to discuss other growth channels that have been working (or as Clay says, providing GTM Alpha) - fill out a form here or shoot me a ping!

Chris