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GTM Takes

Our perspectives on certain GTM topics

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Why I’m Staying at Cognition: The 6-Day Work Week Won’t Scare Me Away
Sep 09, 2025

Why I’m Staying at Cognition: The 6-Day Work Week Won’t Scare Me Away

Choosing the "difficult path"

Julian Sheinbaum
Julian Sheinbaum
Career StuffCareer Stuff
+1+1
11 Tips to Ensure Your Next GTM Opp in AI is the Right One
Sep 04, 2025

11 Tips to Ensure Your Next GTM Opp in AI is the Right One

Takeaways from our SF event on 8/24 with Pylon on how to choose your next homerun GTM opp in AI

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
The Raindrop that Evaporated by Choice
Aug 28, 2025

The Raindrop that Evaporated by Choice

Qualifying out after getting the "Yes"

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
6 Takeaways From Our VibeScaling x Clay Event on 8/14
Aug 25, 2025

6 Takeaways From Our VibeScaling x Clay Event on 8/14

First NYC spin of our GTM + AI panel series last week, which is the second of many private GTM events we're throwing in NYC and SF

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
CRM of the Future: Clarify
Aug 13, 2025

CRM of the Future: Clarify

Almost like if Apple/Superhuman/Equinox made a CRM

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
The Mafias of GTM
Aug 07, 2025

The Mafias of GTM

Why humans are driven toward "talent vortexes" and a list of the current mafias in AI-native GTM

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
Windsurf Chaos & My 1st 7-Figure Deal
Aug 05, 2025

Windsurf Chaos & My 1st 7-Figure Deal

A tale a grit, teamwork, and creativity

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
Millions in Runway Burned
Jul 29, 2025

Millions in Runway Burned

Two GTM Mistakes Technical Founders Repeatedly Make

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
SF is so back
Jun 30, 2025

SF is so back

Ain't no place better to be building GTM in AI than SF right now & a love letter to the city by the bay

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
Green Eggs & Ham: The AE’s Guide to Deal Resurrection
Jun 24, 2025

Green Eggs & Ham: The AE’s Guide to Deal Resurrection

Julian Sheinbaum
Julian Sheinbaum
GTM TakesGTM Takes
The Dark Side Of Sales
Jun 23, 2025

The Dark Side Of Sales

Show Me The Incentive, I'll Show You The Outcome (And Unintended Consequences)

Chris Balestras
Chris Balestras
GTM TakesGTM Takes
$150K to $1M ACV: The Constellation Strategy
May 22, 2025

$150K to $1M ACV: The Constellation Strategy

How to gracefully & rapidly expand deals across siloed orgs

Julian Sheinbaum
Julian Sheinbaum
Writing about all things GTM + AI + startup sales.

GTMBA

Writing about all things GTM + AI + startup sales.

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